How to Use the ‘AI Instructions’ Page

The AI Instructions page in Demystify AI Studio's Build-A-Bot allows you to customize and refine how your AI Assistant interacts with visitors. When you first access this page, you’ll see auto-generated instructions based on the responses you provided during onboarding. These can be adjusted or expanded at any time to align the assistant’s behavior with your specific business needs.

Customizing the AI’s interaction style and personality helps ensure that it meets your expectations, delivers relevant responses, and remains consistent with your brand identity.

How to Write Effective AI Instructions

Follow these guidelines to create or update instructions for your AI Assistant and maximize user engagement and lead generation:

1. Set a Clear Role

Define the AI’s role on your website. Be specific about what tasks the AI should handle. For example:

• “You are a customer service AI specializing in answering product inquiries.”
• “You help qualify leads by gathering contact information and guiding visitors toward a demo request.”

2. Establish Context

Provide enough context so that the AI Assistant is well-informed about your business. For example:

• If you offer B2B software solutions, ensure that the assistant references those products or services where relevant.

3. Define the Goal

Every interaction should have a clear purpose. Specify the primary goal for each engagement, such as:

• Booking a demo
• Collecting an email address